Privacy Policy
Founder Formula

Effective Date: October 8, 2026
Last Updated: October 8, 2026

1. Introduction
Welcome to Founder Formula.

Founder Formula ("Founder Formula," "we," "us," or "our") provides educational resources, business assessments, strategic guidance, and access to services designed to help entrepreneurs validate, build, grow, and raise capital for their businesses.

This website is operated by [Full Legal Name of Website Operator], which provides the Founder Formula experience in collaboration with Hands On Angel and T1 Atlas.
We respect your privacy and are committed to being transparent about how we collect, use, store, and share information.

This Privacy Policy describes our practices when you visit our website, complete an assessment, subscribe to communications, book a Strategy Session, or otherwise interact with Founder Formula.

By using our website, you acknowledge the practices described in this Privacy Policy.

2. Information We Collect
We may collect the following categories of information.

Information You Provide

When you interact with Founder Formula, you may voluntarily provide:

• Your name, email address, telephone number, and company name.

• Information about your business, industry, products, customers, revenue, goals, and challenges.

• Responses submitted through our Founder Stage Assessment.

• Information provided when booking a Strategy Session or requesting services.

• Communications, questions, feedback, or other information you choose to share.

• Newsletter preferences and marketing consent.

Information Collected Automatically

When you visit our website, we and our technology providers may collect:

• Internet Protocol (IP) address.

• Browser type, operating system, and device information.

• Pages visited and time spent on the website.

• Referral sources and general geographic information derived from technical data.

• Website interactions and performance information.

• Cookies and similar tracking information.

We do not ask visitors to submit highly sensitive personal information through the Founder Stage Assessment.

3. Founder Stage Assessment
Founder Formula offers an interactive assessment designed to help entrepreneurs understand their current stage of business development.

The assessment evaluates responses relating to business validation, product development, customer traction, revenue, operations, and fundraising priorities.

How Assessment Results Work
Assessment responses are processed using predefined evaluation rules to generate a suggested Founder Formula stage: IDEA, BUILD, GROW, or RAISE.

These results are educational and informational. They are not professional determinations of a company's financial condition, investment suitability, or likelihood of success.

Assessment Data
At launch, assessment responses are processed within the website to display results immediately. Individual responses and results are not intentionally submitted to a Founder Formula customer database unless a separate collection feature is enabled.

Website hosting, security, and analytics providers may process technical information associated with use of the assessment.

If we introduce optional assessment saving, personalized email reports, or account features, we will update this Policy and provide any additional notices required.

4. How We Use Information
We may use information collected through our website to:

• Operate, maintain, and improve the Founder Formula website.

• Provide assessments and personalized recommendations.

• Respond to inquiries and requests.

• Schedule and prepare for Strategy Sessions.

• Recommend services relevant to a founder's business stage.

• Provide educational content and requested resources.

• Send newsletters and promotional communications where permitted.

• Understand website performance and improve the visitor experience.

• Maintain security, prevent misuse, and comply with legal obligations.

• Maintain business records and administer our relationships with prospective or existing clients.

We may also use aggregated or de-identified information to understand general trends and improve the Founder Formula methodology, provided it is not reasonably identifiable to an individual.

5. Newsletter and Marketing Communications
Visitors may choose to subscribe to the Founder Formula newsletter or other educational communications.
These communications may include founder insights, business-building resources, upcoming events, educational videos, and information about our services.
Newsletter subscriptions are voluntary.

You may unsubscribe from marketing emails at any time using the unsubscribe link included in those communications or by contacting us directly.

Unsubscribing from marketing communications does not necessarily prevent us from sending administrative messages relating to services or appointments you requested.
Submitting a Strategy Session request or completing an assessment does not, by itself, constitute consent to receive recurring marketing emails.

6. Strategy Sessions and Business Inquiries
When you request a Strategy Session or contact our team, we may collect information needed to understand your business and coordinate the requested conversation.

This information may be reviewed by authorized representatives of Founder Formula, Hands On Angel, T1 Atlas, or service providers involved in scheduling and responding to your inquiry, as appropriate.

Information submitted during the inquiry process may be used to evaluate potential services and prepare recommendations.

Please do not submit confidential trade secrets, passwords, sensitive financial records, or other highly sensitive information through general website forms.

Any subsequent consulting, development, advisory, or other professional engagement may be governed by a separate agreement and additional privacy terms.

7. Cookies and Analytics
Our website is built using Wix Studio, which may use cookies and similar technologies to support website functionality, security, performance, and visitor preferences.

Depending on the services enabled, we may also use analytics and marketing technologies to understand website traffic, measure engagement, and improve our content.

Cookies may include:

• Essential cookies: Necessary for security and basic website operation.

• Functional cookies: Used to remember certain visitor settings or preferences.

• Analytics cookies: Used to understand website traffic and performance.

• Marketing cookies: Used to measure advertising performance or support relevant marketing, where enabled.

Where required by applicable law, we will request consent before activating non-essential cookies and provide appropriate privacy choices.

You may also manage cookies through your browser settings. Disabling certain cookies may affect website functionality.

8. How We Share Information
We may share personal information with trusted third parties when reasonably necessary to operate our website and provide requested services.

These parties may include:

• Website hosting and technology providers, including Wix.

• Email communication and newsletter platforms.

• Appointment scheduling and calendar providers.

• Analytics and website performance providers.

• Authorized service partners involved in responding to inquiries.

• Professional advisers, when necessary.

• Government authorities or other parties when required by applicable law.

We may also disclose information in connection with a legitimate business reorganization, merger, acquisition, or transfer of assets, subject to applicable law.

We do not sell personal information to data brokers for monetary compensation.
 
Certain advertising or analytics practices may be considered a sale or sharing of personal information under applicable privacy laws, even without monetary payment. Where those practices occur, we will provide legally required notices and opt-out mechanisms.

9. Data Security
We take reasonable administrative, technical, and organizational measures intended to protect personal information against unauthorized access, disclosure, alteration, or destruction.

Our website and certain related services are hosted or supported by third-party technology providers with their own security practices.

No method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

10. Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including providing requested services, maintaining business records, complying with legal obligations, resolving disputes, and protecting legitimate business interests.

Retention periods may vary depending on the type of information and the purpose for which it was collected.

Where information is no longer needed, we will take reasonable steps to delete, anonymize, or securely dispose of it, subject to applicable legal requirements.

11. Your Privacy Rights and Choices
Depending on your location and applicable law, you may have rights to:

• Request access to personal information we maintain about you.

• Request correction of inaccurate personal information.

• Request deletion of certain personal information.

• Withdraw consent where processing is based on consent.

• Opt out of certain marketing communications.

• Opt out of certain data sales, sharing, or targeted advertising practices.

• Request additional information about how personal information is used or disclosed.

We will review and respond to privacy requests in accordance with applicable law. We may need to verify your identity before fulfilling certain requests.

You may submit a privacy request using the contact information provided below.

We will not discriminate against individuals for exercising privacy rights protected by applicable law.

12. International Visitors
Founder Formula is operated from the United States and may be accessible to visitors in other countries.

If you access the website from outside the United States, your information may be processed or stored in the United States or other countries where our service providers operate.

Where applicable, we will comply with legal requirements governing international transfers and processing of personal information.

Visitors located in jurisdictions with additional privacy protections may have rights beyond those described in this Policy.

13. Children's Privacy
Founder Formula is intended for entrepreneurs and business professionals and is not directed toward children under the age of 18.

We do not knowingly solicit personal information from children under 13.

If we become aware that we have collected personal information from a child in violation of applicable law, we will take appropriate steps to delete that information.

14. Third-Party Websites and Services
Our website may contain links to external websites, including Hands On Angel, T1 Atlas, educational resources, social media platforms, and other third-party services.
These websites may have separate privacy practices.

We are not responsible for the privacy practices or content of independently operated third-party websites.

We encourage visitors to review the privacy policies of external services before providing personal information.

15. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our website, services, technology, business operations, or applicable legal requirements.

When changes are made, we will update the "Last Updated" date at the top of this page.

Where required by law, we will provide additional notice or obtain consent before implementing material changes.

16. Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact:
Founder Formula
Operated by: T1 Atlas Inc.
Email: support@t1atlas.com
Website: thefounderformula.co

We will make reasonable efforts to respond to privacy inquiries promptly and in accordance with applicable law.